The Lee Cooper brand was born in England in 1908. Originally specialised in work clothing, for over 100 years Lee Cooper has been the global reference brand for jeans. With 10 million customers around the world and its presence in over 70 countries, the British label collaborates with designers and celebrities to produce exclusive designs.

For this 24th edition, the Gnaoua and World Music Festival in Essaouira has teamed up with Lee Cooper Maroc and Gotcha for a special collection. The Tangier-based artist Kawtar Barraz, who was 10 years’ experience in the fields of fashion and design, has created an exclusive collection with original designs, produced in entirety in Morocco. The collection will be available in the brand’s 26 boutiques throughout the Kingdom from the 15 th of May, and in the official shop in Essaouira during the Festival.